There are far too many must-have gadgets. People are running out of hands and pockets. It’s time to streamline. If one device can do the job of three, it will cut clutter, save time, generate pleasure and communicate style.
Develop a digital audio player that sounds good from every angle. Give it the capacity to handle 16 hour days and all night parties, hundreds of photos and thousands of songs. Make it solid, and make it reliable - a device that can work hard and play hard. Then load it with software that makes it a pleasure to handle, and easy to use.
gigabeat - the new digital audio player from Toshiba. It delivers the full personal stereo experience. But it also doubles as a photo album, and trebles as a back-up storage device. So it’s compatible with work and play - a tool, not a toy.
The feel-good factor. Toshiba specialises in mobile technology - inventing it, designing it and building it. In 1985, the company created the world’s first commercial notebook PC and has led the field ever since. Its success is driven by two things: a very significant investment in R&D (around 6% of turnover) which leads to a constant stream of innovations, and a commitment to developing technologies that measurably improve the quality of life. It’s a human-centred approach that produces elegant tools like ultra-light notebooks, tablet PCs, and gigabeat.
